Grammys’ voting body now more diverse with 66% new members

FILE – Grammy Awards are displayed at the Grammy Museum Experience at Prudential Center in Newark, N.J. on Oct. 10, 2017. Image: AP Photo/Julio Cortez, File

NEW YORK — For years, the Grammy Awards have been criticized over a lack of diversity — artists of color and women left out of top prizes; rap and contemporary R&B stars ignored — a reflection of the Recording Academy’s electorate. An evolving voting body, 66% of whom have joined in the last five years, is working to remedy that.

The 67th annual music awards is slated on February 2, 2025 in Los Angeles.

At last year’s awards, women dominated the major categories; every televised competitive Grammy went to at least one woman. It stems from a commitment the Recording Academy made five years ago: In 2019, the Academy announced it would add 2,500 women to its voting body by 2025. Under the Grammys’ new membership model, the Recording Academy has surpassed that figure ahead of the deadline: More than 3,000 female voting members have been added, it announced Thursday.

Taylor Swift accepts the Album Of The Year award for “Midnights” during the 66th Grammy Awards on Feb. 04, 2024 in Los Angeles, California. Image: John Shearer/Getty Images for The Recording Academy/AFP

“It’s definitely something that we’re all very proud of,” Harvey Mason Jr., academy president and CEO, told The Associated Press. “It tells me that we were severely underrepresented in that area.”

Reform at the Record Academy dates back to the creation of a task force focused on inclusion and diversity after a previous CEO, Neil Portnow, made comments belittling women at the height of the #MeToo movement.

Since 2019, approximately 8,700 new members have been added to the voting body. In total, there are now more than 16,000 members and more than 13,000 of them are voting members, up from about 14,000 in 2023 (11,000 of which were voting members). In that time, the academy increased its number of members who identified as people of color by 63%.

“It’s not an all-new voting body,” Mason assures. “We’re very specific and intentional in who we asked to be a part of our academy by listening and learning from different genres and different groups that felt like they were being overlooked, or they weren’t being heard.”

Mason says that in the last five years, the Recording Academy has “requalified 100% of our members, which is a huge step.” There are voters who have let their membership lapse — and those who no longer qualify to be a voting member have been removed.

There have been renewal review processes in the past, but under the current model, becoming a voting member requires proof of a primary career in music, two recommendations from industry peers, and 12 credits in a single creative profession, at least five of which must be from the last five years.

Comparisons might be made to the Academy of Motion Picture Arts and Sciences, which announced in 2016 that it would restrict Oscars voting privileges to active members — ineligible parties included those who haven’t worked in three decades since joining the Academy unless they themselves are nominated — as a response to #OscarsSoWhite criticisms of its lack of diversity. As a result, some members protested that the new measures unjustly scapegoated older academy members. The film academy has also grown its membership, adding more women and people from underrepresented racial and ethnic communities.

Taylor Swift (right) winner of Best Pop Vocal Album and Album of the Year for “Midnights” poses with Julien Baker, Phoebe Bridgers, Lucy Dacus of indie group boygenius holding the Grammy Awards for Best Alternative Music Album for “The Record”, Best Rock Song for “Not Strong Enough” and Best Rock Performance for “Not Strong Enough” during the 66th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on Feb. 4. Image: Frederic J. Brown / AFP

The Recording Academy sought to increase its voting body by reaching out to different, underrepresented communities, says Mason. “Let’s take the time to understand why those people aren’t engaging with us, figure out how we can fix that,” he said. “And once we fixed it, then let’s invite them or ask them if they would like to be a part of our organization. So, it was a multi-step process.”

Since 2019, the Recording Academy has also seen growth in voters across different racial backgrounds: 100% growth in AAPI voters, 90% growth in Black voters, and 43% growth in Latino voters.

Still, Mason sees room to grow. Of the current voting membership, 66% are men, 49% are white and 66% are over the age of 40.

“Going forward, we’re going to continue the work. We’re going to continue to grow,” he says.

That might not look like a public commitment to a specific figure, but Mason promises “that our goals will be to be the most relevant, the most reflective, the most accurately representative of the music community that is humanly possible.”