LOOK: Nadine Lustre featured on billboard now up on New York's Times Square | Inquirer Entertainment
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LOOK: Nadine Lustre featured on billboard now up on New York’s Times Square

/ 06:37 PM April 30, 2021
Nadine Lustre

Images: Instagram/@carelessph

Actress-singer Nadine Lustre has been featured on a billboard for music streaming platform Spotify, which is now up on New York’s famous Times Square.

Lustre shared news of her achievement with fans via Instagram earlier today, April 30, saying, “[We] made it to nyc [New York City] fam @carelessph [Careless]!”

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View this post on Instagram

A post shared by 小宮希美 🤍 (@nadine)

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The post came with a photo of the digital billboard and a short clip showing Spotify’s “EQUAL” campaign logo and individual photos of the female artists including Lustre.

James Reid, the co-founder of record label Careless, meanwhile, congratulated Lustre for the achievement by posting the digital billboard’s photo online.

“Congrats Nadine. Spotify billboard up in NYC!” Reid said via Instagram Stories.

Nadine Lustre

Image: screengrab from Instagram/@james

Lustre’s billboard was put up as part of Spotify’s “Equal” campaign, which Reid explained in the following Story as the music streaming platform’s “new global commitment to foster equity for women in music!”

Nadine Lustre

Image: screengrab from Instagram/@james

In Spotify’s EQUAL Global playlist, Lustre’s “Ivory” from her “Wildest Dreams” album is featured alongside songs from women artists including Aiko, LiSA, Zoe Wees and Griff, among many others from around the world. Lustre’s photo is, meanwhile, the cover for the local EQUAL playlist.

Careless likewise took to Instagram to celebrate its artist’s milestone, posting, “Times Square babbyyyy [fire emoji] Grats @nadine!”

View this post on Instagram

A post shared by CARELESS MUSIC (@carelessph)

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Lustre’s visual album “Wildest Dreams” was made in collaboration with Careless’ co-founders Bret Jackson and Reid, as well as artists Massiah and Marcus Davis. It was released in November last year and is also Lustre’s first full-length album.  /ra

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TAGS: billboards, Careless, James Reid, Nadine Lustre, New York City, Spotify, Times Square, United States, Wildest Dreams
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