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‘Star Trek’s’ latest installment takes viewers on a roller-coaster ride

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This undated publicity film image released by Paramount Pictures shows, Zachary Quinto, left, as Spock and Chris Pine as Kirk in a scene in the movie, "Star Trek Into Darkness," from Paramount Pictures and Skydance Productions. The three astronauts in the International Space Station were offered a sneak peak of the movie days before it opens Thursday, May 16, 2013 on Earth. AP/Paramount Pictures, Zade Rosenthal

7 years since Gene Roddenberry’s “Star Trek” began going where no sci-fi franchise has boldly gone before. With the release of “Into Darkness,” director JJ Abrams returns to the series he helped revive in 2009.

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For films, Super Bowl provides super stage

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This undated publicity film image released by Paramount Pictures shows, from left, Zachary Quinto, as Spock, Benedict Cumberbatch as John Harrison, and Chris Pine as Kirk, in a scene in the film, "Star Trek Into Darkness," from Paramount Pictures and Skydance Productions. "Star Trek Into Darkness" was one of several upcoming films to receive spotlight treatment with an ad that aired during Super Bowl XLVII on Sunday, Feb. 3, 2013. AP/Paramount Pictures, Zade Rosenthal, File

The Super Bowl resembled a trip to the movie theater with several potential summer blockbusters airing new ads.

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