LOOK: James Reid is high up on a billboard at New York’s Times Square

James Reid. Image: Instagram/@carelessph

James Reid has made it to the iconic Times Square of New York City, appearing on a digital billboard for the music streaming platform Amazon Music.

The actor-singer’s billboard in the Big Apple comes after his original song “Crazy” made its rounds online through Amazon Music’s Mixtape Asia playlist.

“We up in NYC again [emoji] @amazonmusic #CRAZY,” Reid said on his Instagram page yesterday, May 15. His announcement came with a photo and video of the billboard that shows the streaming service’s logo, cover art for “Crazy” and the words “Mixtape Asia Playlist.”

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A post shared by James Reid (@james)

Careless Music, the record label co-founded by Reid, also showed a photo and video of the digital billboard on its Instagram page on the same day.

“It’s gettin’ #Crazy in NYC,” it stated while pinning its location at Times Square, New York City.

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A post shared by CARELESS MUSIC (@carelessph)

The Mixtape Asia playlist features 60 tracks from various artists, including “Crazy,” Ylona Garcia’s “All That,” Olivia Rodrigo’s “deja vu,” and BTS’s “Dynamite.” It is said to be curated by the platform’s music experts.

Reid’s former on-screen partner, actress Nadine Lustre also appeared on a billboard on Times Square last month, after being featured on the Spotify playlist’s “EQUAL” campaign. JB

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