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Will Smith, Jada Pinkett Smith launch media venture

/ 07:02 PM July 11, 2019

Will Smith and Jada Pinkett Smith are looking to expand their brands under a new corporate umbrella.

The Hollywood power couple announced the launch of a new media venture, last Wednesday, July 10.

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Will Smith, right, kisses Jada Pinkett Smith as they arrive at the premiere of “Aladdin” at the El Capitan Theatre in Los Angeles. Image: Invision/Chris Pizzello via AP

According to a statement, Westbrook Inc. will be a cross-platform holding company “formed to execute the Smith family’s global content and commerce business strategy.”

In a statement, the couple said Westbrook’s mission is “to spread positive ideas, art and products that entertain and empower the greatest number of lives.”

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Westbrook Studios will serve as the studio home to all-new premium TV and motion picture projects. It currently serves “Red Table Talk”, the Facebook Watch series featuring Jada Pinkett Smith, Willow Smith and Adrienne Banfield-Norris.

The company will also develop projects as starring vehicles for Will Smith. RGA

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TAGS: Adrienne Banfield-Jones, Hollywood, Jada Pinkett Smith, Will Smith, Willow Smith
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