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How Kris juggles her artistic and business pursuits

/ 12:15 AM March 10, 2019

Kris Bernal

Kris Bernal can’t do her own makeup, save for her lips.

She loves lipsticks, she said, and has always wanted to have her own line.

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So when one of her idols, Kylie Jenner, launched her own cosmetics brand three years ago, it got Kris thinking that she could do it, too.

“I’m a fan of hers. She started small, and now, her brand has gotten so big. It motivated me to pursue my dream of building a cosmetic line,” Kris, who recently unveiled her five-shade lipstick line She Cosmetics, told the Inquirer in an interview.

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The Kapuso star started working on her lipsticks last year, and has been hands-on with “every aspect” of the business ever since.

“I handled everything from the formulation to operation to shipping to customer service. I have only four people helping me out. And people don’t know that I’m the one who actually responds to their emails or messages on social media … Sometimes, I do it in between scenes during taping,” she related.

“I can’t believe it’s here now. God knows how hard I worked for this,” added the 29-year-old celebrity, who considers this particular business venture as a huge risk. “It’s a huge investment; it’s no joke. And I used my own money for this—100 percent. I didn’t have investors or partners … God knows how hard I worked for this.”

Kris also runs other businesses, including a Korean barbecue restaurant. Last year, she became so involved with She that juggling it with her work in show biz became difficult.

“It’s a big challenge for me. Aside from being an artist and a businesswoman, I also make sure to spend time with my family,” the “Asawa Ko, Karibal Ko” star said. “But I have gotten the hang of it already. What I do is, I list down my priorities and schedule my tasks throughout the day.” —ALLAN POLICARPIO

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TAGS: Kris Bernal, lipsticks, She Cosmetics
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