‘Kita Kita’ now PH’s highest grossing indie movie, surpasses ‘Heneral Luna’
The phenomenal success of “Kita Kita” surely exceeded expectations, and it continues to reach surprising milestones, as it is now hailed as the country’s highest-grossing independent film of all time.
The romantic-comedy starring the experimental team-up of Alessandra de Rossi and Empoy Marquez, also known as “AlEmpoy”, has now reached the P300 million mark just within three weeks of release, as announced last Tuesday by its producers.
It has surpassed the P257-million-peso earnings of “Heneral Luna” in 2015 which previously held the top post in terms of independent film sales.
“I don’t [know] how you call it but for me it’s definitely a miracle,” wrote Erickson Raymundo of Spring Films in a recent Instagram post.
“Honestly our faith goal was to make 60-80 Million but if our movie will just hit 30 Million at the box office, we will still be happy,” he shared.
View this post on Instagram
300 MILLION na ang Kita Kita! May himala! Totoong may himala! Naramdaman at kitang kita namin ang himala. Honestly our faith goal was to make 60-80 Million but if our movie will just hit 30 Million at the box office, we will still be happy. From 2 Million gross on our first day to 300 Million on our 3rd week, i dont how how you call it but for me it's definitely a miracle. Kita Kita is now the highest grossing independently produced movie in the Philippines. Maraming salamat Kabayan! Maraming salamat Panginoon. #KitaKita
“Kita Kita” was produced with a limited budget of ten million pesos. It was fully shot in Sapporo, Japan.
Besides its promotion, the public’s interest on the movie grew out of the rave reviews and support by delighted celebrities.
The success of “Kita Kita” has proven that indie films could go head on with mainstream movies. It is also among this year’s top grossing films.
With the public’s warm reception of the odd love team of de Rossi and Marquez, another movie is reportedly now in the works for them. JB
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.