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BBC calls ‘AlDub’ ‘social media phenomenon’

/ 11:22 AM October 29, 2015

“A social media phenomenon.”

This was how the British Broadcasting Corporation (BBC) described the phenomenal tandem of actor Alden Richards and Maine Mendoza known as “Yaya Dub.”

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An article published by BBC and written by Heather Chen discussed the popularity of “AlDub,” which has become an everyday trending topic on Twitter.

“It is a surreal and wildly popular show which has smashed global social media records,” Chen wrote.

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Figures from Twitter Asia Pacific showed that 41 million tweets were posted using the hashtag #AlDubEBTamangPanahon from October 23 to October 25.
Chen mentioned how Eat Bulaga’s “Kalyeserye” has earned the admiration of local and international celebrities.

“And it isn’t just the local fans. US politicians and even alternative rock bands, have declared their love for the show and its young stars,” Chen said.

READ: AlDub–why it works | AlDub fallout: From ratings wars to gown wars

The report quoted Filipino TV host and blogger Daphne Oseña-Paez, saying that the “AlDub” love story “appealed to all sectors of Filipino society and was created by playing on a popular formula used in the Philippine entertainment industry.”
“Actors and actresses are often paired up so fans hope they end up together in real life. But what’s different about ‘AlDub’… is that it wasn’t just the creation of a TV network or movie production,” Paez was quoted as saying in the report.

BBC Filipino anchor Rico Hizon, who admitted to being a huge fan of the loveteam, said that Richards and Mendoza “appear very down-to-earth.”

“I believe that one big reason they are so popular is because the actors are very humble despite their massive success–they keep thanking fans as well as everyone who supports their work,” Hizon said in the report.

The report cited that Mendoza or Yaya Dub has now become the third fastest-growing celebrity on Twitter, which places her alongside singers Taylor Swift and Katy Perry.

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READ: ‘AlDub’ breaks Fifa World Cup’s Twitter record | AlDub’s Maine Mendoza gets Twitter love from Lifehouse, Dawin | ‘AlDub’ posts record-breaking 41-M ‘Tamang Panahon’ tweets

After posting a record-breaking 41 million tweets, Twitter described “AlDub” as a “global phenomenon.”

The tweet volume of #AlDubEBTamangPanahon has broken the 35.6 million tweets sent during the Brazil vs Germany World Cup semi-final last July 8, 2014. NC/CDG

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TAGS: AlDub, BBC, Eat Bulaga, Love Team, phenomenon, Social Media, Twitter
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