Pia Wurtzbach, Heart Evangelista pack highest media value at Milan Fashion Week

Image: Instagram/@piawurtzbach, @iamhearte

Pia Wurtzbach and Heart Evangelista respectively raked in the second- and third-highest media impact value (MIV) generated at the Milan Fashion Week in February.

Wurtzbach brought in $5.4 million worth of MIV, while Evangelista generated $3.6 million, as reported by Women’s Wear Daily, citing data released by analytics company Launchmetrics in March.

Topping the list are members of the South Korean boy band NCT—Jaehyun, Jeno and Doyoung—with a total of $6.2 million. Another celebrity who generated a significant MIV was Japanese girl group NiziU with $1.9 million.

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The two Filipino celebrities also earlier made it to the list of the Top 30 influencers at the Milan Fashion Week, which was released by influencer marketing platform Lefty in February.

Wurtzbach ranked sixth with $2.9 million earned media value (EMV) from 25 posts. EMV is defined by Lefty as the “metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility.”

Evangelista, for her part, earned the 14th spot with $2 million EMV from 22 posts.

Other celebrities on the list are Stray Kids’ Hyunjin (1st), Red Velvet’s Joy (2nd), NCT (3rd), NCT’s Jeno (4th), Anne Hathaway (5th), Apo Nattawin (7th), NCT’s Jaehyun (8th) IVE’s Yujin (9th) and Donatella Versace (10th).