'Taylor Swift' searches blocked on X after AI porn outrage

‘Taylor Swift’ searches blocked on X after AI porn outrage

/ 10:52 AM January 30, 2024

Taylor Swift

Taylor Swift attends the ‘Manus x Machina: Fashion in an Age of Technology’ Costume Institute Gala at Metropolitan Museum of Art on May 2, 2016, in New York City. DIMITRIOS KAMBOURIS / Getty Images via AFP

SAN FRANCISCO, United States—Some searches including the terms “Taylor Swift” on X turned up no results on Monday, Jan. 29, after the company, formerly known as Twitter, apparently moved to prevent the spread of AI-generated porn videos using the star’s likeness.

Certain queries attempted by AFP that included the megastar’s name, such as “Taylor Swift AI,” triggered messages saying “something went wrong.”

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The Verge and other US media reported that X had put a temporary block on searches using Swift’s name in the wake of criticism by her fans, the White House and others over AI-generated porn depicting her being shared on the platform and elsewhere online.

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X did not respond to a query for comment, but The Verge quoted head of business Joe Benarroch as saying the block on Swift searches was a temporary measure intended to “prioritize safety.”

One fake image of the US megastar was seen 47 million times on X before it was removed Thursday. According to US media, the post was live on the platform for around 17 hours.

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“It is alarming,” said White House Press Secretary Karine Jean-Pierre, when asked about the images on Friday.

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“Sadly we know that lack of enforcement (by the tech platforms) disproportionately impacts women and they also impact girls who are the overwhelming targets of online harassment,” Jean-Pierre added.

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Deepfake porn images of celebrities are not new, but activists and regulators are worried that easy-to-use tools employing generative artificial intelligence (AI) will create an uncontrollable flood of toxic or harmful content.

The targeting of Swift, one of the world’s top-streamed artists whose latest concert tour propelled her to the top of American fame, could shine a new light on the phenomenon with her legions of fans outraged at the development.

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X is one of the biggest platforms for porn content in the world, analysts say, as its policies on nudity are looser than Meta-owned platforms Facebook or Instagram.

In a statement last week, X said that “posting Non-Consensual Nudity (NCN) images is strictly prohibited on X and we have a zero-tolerance policy towards such content.”

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The Elon Musk-owned platform said that it was “actively removing all identified images and taking appropriate actions against the accounts responsible for posting them.”

TAGS: AI, Entertainment, Music, Taylor Swift, Twitter, US

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