Summer Metro Manila Film Festival. Image: Facebook/Metro Manila Film Festival (MMFF) Official
MANILA, Philippines — The Metropolitan Manila Development Authority (MMDA) on Wednesday announced that it is set to hold the first summer edition of the Metro Manila Film Festival’s (MMFF) Parade of Stars in Quezon City on April 2, Palm Sunday.
In a statement, the MMDA said the parade will run for five kilometers, with an estimated travel time of an hour and five minutes, starting 4:00 p.m. along Commonwealth Avenue, from Villa Beatriz to Quezon Memorial Circle.
The main event, meanwhile, will take place at the Liwasang Aurora Ampitheater inside the park.
“We are thankful to the Quezon City government for hosting the first Summer MMFF Parade of Stars and for their assistance in the implementation of the agency’s traffic management plan,” said MMDA acting chair Don Artes.
The said parade will showcase eight floats, one representing each movie in this year’s movie lineup: Apag; Singlebells; About Us But Not About Us; Kahit Maputi Na Ang Buhok Ko; Unravel: A Swiss Side Love Story; Here Comes The Groom; Yung Libro Sa Napanuod Ko; and Love You Long Time.
A total of 730 MMDA personnel will then be deployed to facilitate the flow of the parade, as well as ensure the safety of attendees, said Artes.
Meanwhile, the MMDA also said that the Film Development Council of the Philippines (FDCP) provided funds worth P300,000 to help in marketing the films through CreatePHFilms, for each film producer whose entries made it to the Summer MMFF 2023.
The Summer MMFF will run for an 11-day period, from April 8 to 18, in all cinemas nationwide in partnership with the Cinema Exhibitors Association of the Philippines (CEAP).
The awards night is scheduled to take place on April 11 at the New Frontier Theater. EDV