Discovery to combine its Discovery+ with WarnerMedia's HBO Max | Inquirer Entertainment

Discovery to combine its Discovery+ with WarnerMedia’s HBO Max

/ 12:45 PM March 15, 2022

Toy figures of people are seen in front of the displayed HBO Max logo, in this illustration

Illustration taken Jan. 20, 2022. Image: Reuters/Dado Ruvic

Discovery Inc. chief financial officer Gunnar Wiedenfels on Monday provided the most concrete details to date about the media company’s plans to combine its Discovery+ streaming service with HBO Max once the acquisition of WarnerMedia closes.

Wiedenfels said the services would unite to create a more broadly appealing consumer product, with HBO Max’s more “male skewing” scripted series complementing Discovery’s reality shows, with their heavily female viewership.

Article continues after this advertisement

“The acquisition power of HBO Max, combined with the retention power of the Discovery content, I think, is going to make for a blowout DTC (direct-to-consumer) product,” Wiedenfels told the Deutsche Bank Annual Media, Internet & Telecom Conference, using the industry’s term for streaming.

FEATURED STORIES

The melding of the two services, following the completion of Discovery’s $43 billion acquisition of AT&T’s WarnerMedia in a deal announced in May 2021, had long been anticipated.

Wiedenfels said the company would need to “harmonize” the separate technology platforms to offer a single streaming product, with more than 200,000 hours of movies and television episodes. There will be an ad-free service and a less expensive, ad-supported tier.

Article continues after this advertisement

The deal, on track to close in the second quarter, last month passed the United States Department of Justice’s antitrust review, clearing another key hurdle toward closing.

Article continues after this advertisement

Discovery+ has 22 million subscribers, and HBO Max, together with its HBO television network, has 73.8 million subscribers. JB

Article continues after this advertisement

RELATED STORIES:

Streaming wars heat up

Article continues after this advertisement

Is ‘Euphoria’ in ‘Game of Thrones’ territory when it comes to viewership?

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TAGS: AT&T, Discovery, HBO Max, streaming, WarnerMedia

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.