“Emily in Paris.” Image: Netflix via ETX Daily Up
In the space of just a few months, TV shows have become genuine fashion influencers, in particular those broadcast by streaming platforms. “Emily in Paris” is of course among the shows that have had the most impact on fashion purchases, with the three protagonists making appearances in outfits that up the ante on the trendometer compared to the previous episode. But influencer marketing platform LTK took a special look at French search trends related to the series to find out exactly which clothes hit the mark in the second season.
Bold looks above all
Colors, prints, couture labels and ultra glamorous accessories. Forget about giving into the urge to put on jogging pants when watching this romantic comedy. It’s not a look that seems to be in the repertoire of the three protagonists of the series, which highlights bold, glamorous pieces.
One striking example is the heart-print dresses, like the one seen on the poster of season 2, which made viewers’ hearts flutter as soon as the new season kicked off. Searches climbed for all styles of such frocks in just a few days, whether for red and pink (+175%), asymmetrical (+145%), satin or silk (+135%) models.
As for accessories, it’s the leather gloves worn by Emily Cooper that have clearly got viewers to sit up and take notice with searches for leather gloves up 70%. Karl Lagerfeld would undoubtedly be delighted. But the high boots, the ultimate in French chic, was also met with unanimous approval. In fact, Mindy, Camille and Emily have all worn this style throughout the season. And the result on viewers’ shopping lists is dramatic: searches for black high boots jumped by +145%, while those for long boots have simply doubled.
As for the luxury labels, it’s Balmain that takes the prize. And this time, it’s Camille’s military-inspired jacket that piqued interest. Searches associated with Balmain have increased by 70% since the broadcast of the second season. JB
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