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Bubbles with Brad Pitt in October

/ 01:00 PM September 02, 2020
20200902 Brad Pitt Champagne

Brad Pitt has unveiled Fleur de Miraval, his first ever rosé champagne. Image: Fleur de Miraval via AFP Relaxnews.

Fans of Hollywood star Brad Pitt will soon have a chance to savor the first ever rosé Champagne launched by the American actor. The new bubbly, christened Fleur de Miraval, will be available on Oct. 15.

No longer content to be a mere producer of rosé de Provence, the hero of “The Curious Case of Benjamin Button” is branching out into the Champagne business in partnership with the Péters family.

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The Péters family is not just any Champagne producer. The Péters, who own 20 hectares of vines in the much-sought after Côte des Blancs in and around the grand-cru village of Mesnil-sur-Oger, already export bottles with the Pierre Péters label to 70 countries.

This is not Pitt’s first foray into the wine business. Having bought a 1,000-hectare estate in Correns in the French Var region for 35 million euros (or approx. P2 billion) in 2011, Pitt and ex-wife Angelina Jolie set about developing it with help from the Perrin family back in 2012.

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The result of their efforts was the remarkably successful and critically acclaimed Miraval rosé de Provence. The Perrin family once again figured large in this latest initiative, having put Pitt in contact with the Péters to develop a rosé champagne.

The new bubbly will be a blend of 75% chardonnay and 25% pinot noir. However, there has been no mention of Jolie in the mix.

Red currant, raspberry, with a lingering salt finish — this is how tasters described Pitt’s first-ever sparkling vintage. The Champagne is also presented in an elegant all-black bottle, which protects the tipple from damaging ultraviolet light.

Only 20,000 bottles of the new Champagne have been produced, but there is already talk of a second vintage given that the Péters have been referring to the bubbly as a first edition. CC

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TAGS: Brad Pitt, celebrity entrepreneurs, Champagne, Fleur de Miraval, France, wine business
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