Jennifer Lopez is launching her own line of cosmetics

/ 06:40 PM August 27, 2020
Jennifer Lopez

Jennifer Lopez at the 2020 Film Independent Spirit Awards in Santa Monica, California. Image: AFP/Getty Images/Phillip Faraone

Is there any celebrity who hasn’t launched a beauty line yet? This is the question we’re asking ourselves every time yet another star from the music or film industry makes this type of announcement.

And yet, the multitude of choice has meant good news for women around the world as each new launch corresponds to distinct needs, and is often much more inclusive than what has been available for decades in the cosmetics market, as seen, for instance, with the arrival of Fenty Beauty, which offers no fewer than 50 shades of its flagship foundation.


In a career spanning more than three decades, Jennifer Lopez has not only captivated fans with her voice and sultry moves. Her luminous beauty — smoky eyes, lush lips, flawless complexion and glowy skin — has also been the subject of much discussion. And that’s what the singer of “Love Don’t Cost a Thing” with JLo Beauty seems to be proposing to others, according to her publication on Instagram.

“Sunset glow… #JLoBeauty coming soon,” said the American actress and singer’s message. And the words were reinforced by the various snaps posted by the 51-year-old, who appears with a polished, tanned complexion and luminous areas on the cheekbones, the arch of the eyebrows and the nose. In short, a masterclass in bronzing powder and highlighter of all kinds.


View this post on Instagram

Sunset glow… #JLoBeauty coming soon

A post shared by Jennifer Lopez (@jlo) on

Skincare is also set to feature in this new cosmetics brand, as Lopez herself revealed in several interviews in 2018 on the eve of her 50th birthday. It remains to be seen who this umpteenth line will be aimed at, as most stars tend to target generations Y and Z. RGA



After ‘Hustlers’ and turning 50, Jennifer Lopez takes on Super Bowl

Prince Harry, Meghan Markle dine with Jennifer Lopez, Alex Rodriguez — report

Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: cosmetics, inclusivity, Jennifer Lopez, Makeup, Skincare
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2020 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.