Spike Lee cast in new Montblanc campaign
Spike Lee appears in one of the new videos for the Montblanc campaign. Image: Montblanc via AFP
Film director Spike Lee is one of three muses featuring in Montblanc’s new campaign, which focuses on the history, careers and motivations of three strong and inspiring personalities to showcase the brand’s writing instruments.
Exit Bella Hadid, Kendall Jenner and Emily Ratajkowski and enter Spike Lee into the spotlight as he takes up the new and totally unexpected role as the new muse of Montblanc.
Surprising? Perhaps, but not if you take into account the brand’s desire to honor “the stories of three inspiring individuals who passionately pursue what they love,” as explained on its website.
The American director appears in a short film that looks back on the highlights of his story and focuses on what made him want to pursue this career. He is seen writing with the luxury brand’s legendary instruments.
This series of short films, entitled “What Moves You, Makes You”, also features two famous performers: British actor Taron Egerton, seen in “Rocketman” and “Kingsman: The Golden Circle”, and Chinese star Chen Kun, who is also a singer and writer.
“Through each film we peek behind the facade of fame to see for ourselves what makes these individuals do what they do, what motivates them to keep doing it and, really, what’s moved them to become who they are today,” outlined Montblanc on its website. CC
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