Pennywise spotted at SM Cinema’s newest Director’s Club branch

02:26 PM September 12, 2019

SM Cinema officially launched its newest Director’s Club branch at The Podium Mall and evil clown Pennywise is among the first to experience the elevated movie-watching experience it offers. 

Pennywise, the soul-hungry clown from the movie series based on Stephen King’s It enjoyed watching It: Chapter 2 at Director’s Club at The Podium Mall while having unlimited popcorn and seated in extra comfortable La-Z-Boy seats. 

Now perched at the top floor of The Podium Mall are three Director’s Club theaters with a combined total of 144 seats that offer premium cinema experience to urbanites and yuppies who wish to unplug from their busy city life luxuriously. 


With Director’s Club’s first-class facilities combined with up-to-date technology, SM Cinema gives its patrons a movie experience beyond the usual. 

At Director’s Club, moviegoers like Pennywise watch crystal-clear motion pictures with deep, well-defined and true-to-life colors with the cinema’s Christie laser projection system. Crisp and rich sound resonate in the intimate 48-seater theater through its Dolby surround sound system. And to ensure that viewers never miss a scene while watching movies, theater seats are equipped with push buttons that automatically signal for the in-house butler service. For a relaxed and extra comfortable movie-watching experience, Director’s Club is fixed with plush leather La-Z-Boy seats. To top the whole experience off movie tickets come with unlimited popcorn and bottled water. 

SM Cinema’s official food concessionaire Snack Time also offers a special menu at the Director’s Club. The premier theater will offer wine pairings soon. 


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TAGS: IT, Pennywise, SM Cinemas
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