WATCH: Eminem takes on media criticism in ‘Fall’ video

Eminem has shared a new video for “Fall” that opens on the rapper scrolling through his phone reading media criticism of his 2017 album “Revival”.

That negative response remains a theme throughout the video, which ends with a foot stomping on a copy of the “Revival” CD. Before that, Eminem is seen running from a dark figure in the night.

“Fall” features on the rapper’s new surprise album “Kamikaze” and features Bon Iver’s Justin Vernon, whose participation on the track has been controversial: the singer tweeted, among other things, that he had been in the studio to record a different track and was “not a fan” of the message of “Fall”.

“Asked them to change the track, wouldn’t do it,” he wrote.

Produced by Dr. Dre and Eminem, the 13-track “Kamikaze” was released Aug. 30 and features the track “Venom”, which features on the soundtrack for the superhero movie of the same name, due out Oct. 5. JB

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