Drake smashes streaming record with new album | Inquirer Entertainment

Drake smashes streaming record with new album

/ 10:01 AM July 01, 2018

(FILES) In this file photo taken on July 20, 2017 Rapper Drake looks on prior to the International Champions Cup soccer match between Manchester City against Manchester United at NRG Stadium in Houston, Texas. Drake has smashed streaming records on June 30, 2018, with his new album "Scorpion," with Apple Music and Spotify both reporting unprecedented listenership in its first day. Apple Music said on Instagram that the Canadian hip-hop superstar's fifth studio album was streamed 170 million times in the 24 hours since its release Friday. / AFP PHOTO / AARON M. SPRECHER

In this file photo taken on July 20, 2017 Rapper Drake looks on prior to the International Champions Cup soccer match between Manchester City against Manchester United at NRG Stadium in Houston, Texas. / AFP PHOTO / AARON M. SPRECHER

Drake has smashed streaming records with his new album “Scorpion,” with Apple Music and Spotify both reporting unprecedented listenership in its first day.

Apple Music said on Instagram that the Canadian hip-hop superstar’s fifth studio album was streamed 170 million times in the 24 hours since its release Friday.

Article continues after this advertisement

The worldwide figure is the highest ever reported by any streaming service for an album over one day and comes even though Apple Music significantly trails industry leader Spotify in total users.

FEATURED STORIES

Drake has a lengthy relationship with Apple, which heavily promoted “Scorpion.” The hotly anticipated album inexplicably appeared two hours late on Spotify.

But “Scorpion” also set a record on Spotify, which heavily featured the album after it went alive.

Article continues after this advertisement

The site Spotifycharts, which tracks listening data, said that Spotify users streamed the album’s 25 songs more than 132 million times over the first day.

Article continues after this advertisement

The figures smash the previous record for one-day streaming — rapper Post Malone’s album “Beerbongs and Bentleys,” which was streamed just under 79 million times on Spotify on the first day of its release in April.

Article continues after this advertisement

Streaming records are being frequently broken as growing numbers of listeners embrace Spotify, Apple Music and competitors such as Deezer and Tidal, which allow unlimited on-demand music.

Just days ago, the Colombian reggaeton star J Balvin surpassed Drake as the artist with the most regular monthly listeners on Spotify — but Drake quickly retook the crown with “Scorpion.”

Article continues after this advertisement

Drake has found massive success releasing sprawling albums and mixtapes of danceable tracks online without consideration to physical formats.

“Scorpion” features a posthumous duet with Michael Jackson, a collaboration with rap great Jay-Z and an admission that Drake secretly had a son with Sophie Brussaux, a French actress in pornographic films.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TAGS: Album, Canada, Drake, Entertainment, Music, Scorpion, streaming, US

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.