‘Heneral Luna’ now ‘highest-grossing Filipino historical film of all time’
Now on its fourth week in theaters, historical epic “Heneral Luna” continues to break box office records, pushing its producers to declare it as the “highest grossing historical film of all time” in the Philippines.
In a Facebook post on Wednesday, producer Joji Villanueva Alonso said that Jerrold Tarog’s film “has broken norms and patterns and the usual dwindling statistics as each week passes.”
Alonso also provided a breakdown of the film’s earnings for the past four weeks, placing the film’s grand total at P172,347,581:
1st week (Sept. 9-15): P15,333,299
2nd week (Sept. 16-22): P44,066,423
3rd week (Sept. 23-29): P104,010,219
4th Week (as of Sept. 30): P8,937,640
The producers are now urging the supporters of the film to continue watching the film so that they can reach their breakeven point of P200 million.
They are also bracing for the 2016 Oscars bid of Heneral Luna, which Alonso said needs $2 million to wage its campaign.
“We continue to call on Filipinos, to help this film reach its [breakeven] point of 200M, so that the producers may have the resources to start its next film on another national hero. If you want to help some more, let us push this film further and help provide a kitty for its Oscar campaign, which needs $2M to make a decent run,” he said.
The producer said on Thursday that they need P27,652,419 to reach P200 million and will be shown on 112 theaters. AJH/CDG