outbrain
Close  

Not just for Disney princesses

/ 12:25 AM June 22, 2014

AT THE LAUNCH were execs, led by Natasha Malhotra (left), young fans and Spider-Man (center). ROMY HOMILLADA

Disney is not just for princesses.

Boys will probably have their own versions of “happily ever after,” now that Disney has launched in the country their action-packed channel, Disney XD.

ADVERTISEMENT

Together with pay television operator Cignal TV and distributor Accion, the Walt Disney Company Southeast Asia introduced Disney XD on Channel 107 of its cable carrier. It first aired in Malaysia in September 2012 and is now available in 140 countries and in 25 languages.

Boys’ aspirations

FEATURED STORIES

Natasha Malhotra, general manager of Branded Media Content of the Disney company, said the new channel’s concept was conceived through multiple research studies across various markets. “We wanted to understand the aspirations of boys,” she explained.

“To keep believing in their dreams and to never give up, these are the values that showed up in our research,” Malhotra said.

Disney XD is currently airing programs such as “Kickin’ It,” “Kick Buttowski—Suburban Daredevil,” and “Crash & Bernstein,” among others. Disney XD also features Marvel superheroes like Spider-Man, Iron Man, Hulk, Captain America and Thor and movies and shows from the “Star Wars” franchise.

Malhotra said that in the Philippines, there is a huge market for these iconic brands.

The channel also targets girls, though. “Believing in yourself and bringing [out] the superhero within you … these are values that girls can relate to,” she said.

She added that the channel also offers comedy because “everyone wants to have a laugh.”

ADVERTISEMENT
Read Next
EDITORS' PICK
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Disney princesses, Disney XD, Entertainment, Natasha Malhotra
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2020 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.