One Direction to endorse Filipino clothing brand

October 7, 2012 | 1:30 pm

British group One Direction performs during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. AFP FILE PHOTO

MANILA, Philippines—One Direction, the current hottest boy band worldwide, has signed up to endorse Filipino clothing brand, Penshoppe, a source privy to the deal told the Philippine Daily Inquirer Sunday.

The band is composed of Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. Among their hits are “Na Na Na,” “One Thing” and “What Makes You Beautiful.”

Penshoppe recently brought Hollywood A-lister Zac Efron to the Philippines as one of its international endorsers.

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: One Direction , Penshoppe

http://www.facebook.com/leonardo.vega.1232 Leonardo Vega

Naku po!!! tataas ang presyo ng produkto ng penshoppe nyan…imported ung endorser syempre imported din bayad… ipapasa na naman yan sa consumers….. LOLz
jhujaejyt

How much Penshoppe spent when they bought Zac Efron???? So, that makes Zac Efron a Penshoppe property now???
http://www.facebook.com/profile.php?id=100000382726383 Gilberto Nino Yanguas Mori

Wala bang editor ang Inquirer? I will apply. #kidding

Penshoppe BOUGHT Zac Efron?
Anyway, Penshoppe must be boosting their sales and marketing strategy.
http://www.facebook.com/Bhozscriticalgkee Gm Oblivion

wow galing

One Direction to endorse Filipino clothing brand

News

Sports

Lifestyle

Entertainment

Business

Technology

Opinion

Global Nation