One Direction to endorse Filipino clothing brand

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01:30 PM October 7th, 2012

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By: Pocholo Concepcion, October 7th, 2012 01:30 PM

British group One Direction performs during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. AFP FILE PHOTO

MANILA, Philippines—One Direction, the current hottest boy band worldwide, has signed up to endorse Filipino clothing brand, Penshoppe, a source privy to the deal told the Philippine Daily Inquirer Sunday.

The band is composed of  Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. Among their hits are “Na Na Na,” “One Thing” and “What Makes You Beautiful.”

Penshoppe recently brought Hollywood A-lister Zac Efron to the Philippines as one of its international endorsers.

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