Quantcast

One Direction to endorse Filipino clothing brand

By |

British group One Direction performs during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. AFP FILE PHOTO

MANILA, Philippines—One Direction, the current hottest boy band worldwide, has signed up to endorse Filipino clothing brand, Penshoppe, a source privy to the deal told the Philippine Daily Inquirer Sunday.

The band is composed of  Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. Among their hits are “Na Na Na,” “One Thing” and “What Makes You Beautiful.”

Penshoppe recently brought Hollywood A-lister Zac Efron to the Philippines as one of its international endorsers.


Follow Us






Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

  • http://www.facebook.com/leonardo.vega.1232 Leonardo Vega

    Naku po!!! tataas ang presyo ng produkto ng penshoppe nyan…imported ung endorser syempre imported din bayad… ipapasa na naman yan sa consumers….. LOLz

  • jhujaejyt

    How much Penshoppe spent when they bought Zac Efron???? So, that makes Zac Efron a Penshoppe property now???

  • http://www.facebook.com/profile.php?id=100000382726383 Gilberto Nino Yanguas Mori

    Wala bang editor ang  Inquirer? I will apply. #kidding

    Penshoppe BOUGHT Zac Efron?
    Anyway, Penshoppe must be boosting their sales and marketing strategy.

  • http://www.facebook.com/Bhozscriticalgkee Gm Oblivion

    wow galing



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94