One Direction to endorse Filipino clothing brand


British group One Direction performs during the closing ceremony of the 2012 London Olympic Games at the Olympic stadium in London on August 12, 2012. AFP FILE PHOTO

MANILA, Philippines—One Direction, the current hottest boy band worldwide, has signed up to endorse Filipino clothing brand, Penshoppe, a source privy to the deal told the Philippine Daily Inquirer Sunday.

The band is composed of  Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. Among their hits are “Na Na Na,” “One Thing” and “What Makes You Beautiful.”

Penshoppe recently brought Hollywood A-lister Zac Efron to the Philippines as one of its international endorsers.

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  • Leonardo Vega

    Naku po!!! tataas ang presyo ng produkto ng penshoppe nyan…imported ung endorser syempre imported din bayad… ipapasa na naman yan sa consumers….. LOLz

  • jhujaejyt

    How much Penshoppe spent when they bought Zac Efron???? So, that makes Zac Efron a Penshoppe property now???

  • Gilberto Nino Yanguas Mori

    Wala bang editor ang  Inquirer? I will apply. #kidding

    Penshoppe BOUGHT Zac Efron?
    Anyway, Penshoppe must be boosting their sales and marketing strategy.

  • Gm Oblivion

    wow galing

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