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KC Concepcion draws inspiration from women in her family to launch jewelry line

By: - Content Strategist
/ 04:44 PM March 21, 2018

Image: Instagram/@itskcconcepcion

KC Conception held a private event on March 20 to launch her very own jewelry brand, Avec Moi by Kristina.

Only 26 pieces of jewelry were created for the launch event, which KC claimed she had been working on for the past 10 months. All 26 creations were sold during the launch.

Image: Instagram/@itskcconcepcion

In one of her Instagram posts leading up to the launch date, the actress detailed how her grandmother and mother taught her to appreciate fine jewelry.

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She wrote, “I remember how my grandmother would get upset if I’d go out in public with bare ears- I never liked wearing earrings!”

After she started making designs based on her favorite things like butterflies and fireflies, KC eventually found joy in making personalized jewelry pieces. She would design them on paper, then get help from her mom and grandma’s personal jewelers to craft them. She favors white gold and diamonds, her birthstone, for her jewelry.

Image: Instagram/@itskcconcepcion

Sharon Cuneta bought a ring and a necklace from KC’s collection while lamenting that the ring she actually wanted got sold too quickly. KC offered to make another one similar to what her mom originally wanted. The megastar could not attend the launch because she had a meeting with President Duterte.

Image: Instagram/@itskcconcepcion

Present at the event was Kiko Pangilinan, who offered his support to his stepdaughter. Judy Ann Santos was also there whom KC considers a fellow jewelry lover.  /ra

Image: Instagram/@itskcconcepcion

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TAGS: Avec Moi by Kristina, fine jewelry, KC Concepcion, Sharon Cuneta
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