Heart Evangelista warns vs misrepresentation in Fashion Week

Heart Evangelista reminded her network in the fashion industry to be mindful of certain attempts to pose as a member of her team in dealing with certain engagements during Fashion Week. Image: Instagram/@iamhearte

Fashions wars are true, and so Heart Evangelista felt compelled anew to issue a warning for those wanting to get her services for brand collaboration during the Fashion Week to be wary of certain personalities claiming to represent her.

Without naming anyone in particular, Evangelista took to her Instagram Story on Sunday, Feb. 25, to identify the PR agencies Alice Talents Agency and Directions Group Inc., as the only groups authorized to represent her for business transactions.

“To all my fashion loves in fashion week: For clarity, I am not affiliated with any other person but @ataparis_ and @directionsgroupinc,” she said. “So if there’s a party that says ‘she cannot make it,’ kindly confirm with me or my representatives. Thank you so much.”

Image: Screengrab from Instagram/@iamhearte

Evangelista’s reminder came two months after she revealed in a MEGA interview in December 2023, that there were “political” attempts to pose as a member of her team who will accept invitations for certain brands on her behalf, only for these personalities to say that someone else will be coming in her stead. She, however, didn’t say who she suspected was behind these modus.

After her experience of being “kicked out,” Evangelista appeared battle-ready as she decided to hire three agents to take charge of her activities, and she revamped her “corporate and legal” matters, as well.

The actress-socialite also opened up about suffering from “black propaganda” and shadow-banning done against her in October of last year but remained firm in expressing her love for fashion.

Evangelista is currently in Milan, Italy for the week-long Milan Fashion Week where she represented various brands while stunning fans with her breathtaking ensembles.