Mister Potato Philippines partners with Netflix’s Squid Game 2 for “Crunch to Win” contest

The worlds of snacking and entertainment collide in a thrilling new collaboration as Mister Potato Philippines joins forces with Netflix’s worldwide acclaimed Squid Game for its much-anticipated second season. 

The partnership introduces the “Crunch to Win: Mister Potato x Squid Game 2” campaign, an interactive contest designed to engage fans and consumers alike through a series of exciting challenges with coveted prizes.

Running until January 15, 2025, the campaign invites consumers to join the fun by finding the hidden symbols inside the specially marked Mister Potato Crisps canisters that could unlock the chance to win weekly prizes, including Squid Game Funko Pop figures and vouchers, as well as the much-awaited trip to South Korea grand prize.

A Pop Culture Phenomenon Meets Snack Time Fun

Mister Potato’s collaboration with Squid Game is a major step in bridging the gap between entertainment and consumer engagement. By connecting a popular snack brand with one of Netflix’s most successful series, the campaign taps into the growing trend of interactive brand experiences that extend beyond traditional advertising.

“Collaborating with Squid Game 2 felt like a natural fit for Mister Potato. Both our brand and the series have legions of loyal fans, and this contest allows us to bring something truly exciting and unique to both audiences,” said How Yuan Yi, Chief Marketing Officer of Mister Potato. “We’ve combined the thrill of watching Squid Game with the fun of enjoying a snack, offering fans a chance to win fantastic rewards along the way.”

A Snack-Driven Contest for All

The “Crunch to Win” contest is simple yet engaging. Consumers who find hidden symbols inside the metal ends of specially marked Mister Potato Crisps can use these symbols as tickets to enter the contest by submitting their entries on the Mister Potato Philippines website at www.misterpotatoph.com.

The excitement builds with weekly winners receiving P1,000 worth of vouchers and Squid Game Funko Pop collectibles, while consolation prizes include rewarding bundles of Mister Potato products, vouchers worth P1,500, and exciting Squid Game merchandise. The real highlight, however, is the grand prize- an exciting trip to South Korea, a dream destination for Squid Game fans.

Participants are also encouraged to follow Mister Potato’s social media pages for contest updates, tips on how to collect the winning symbols, and chances to boost their odds of taking home one of the exclusive prizes.

Leveraging the Power of Collaboration

This partnership between Mister Potato and Squid Game 2 is not just about increasing product sales—it’s about leveraging the emotional and cultural resonance of a hit series to enhance brand affinity and consumer engagement. As fans anticipate the return of Squid Game, the campaign taps into their excitement by offering an interactive way to feel part of the action.

“This collaboration with Netflix is about more than just cross-promotion,” the spokesperson added. “It’s about offering a new kind of experience, where our product becomes part of the fun and excitement of a global entertainment event. It’s not just a snack anymore; it’s a gateway to an adventure.”

Get Ready to Play and Win!

For anyone who loves a snack that packs a punch—and a chance to win big—the “Crunch to Win” contest is the perfect opportunity. Whether you’re eagerly waiting for Squid Game 2 or simply looking to enjoy your favorite Mister Potato Crisps, this campaign offers something for everyone. The limited-edition packaging and special symbols bring an added layer of excitement to each purchase.

The campaign is set to kick off on November 15, 2024, but for those who have already found or started collecting symbols, you can now head to the Mister Potato website at www.misterpotatoph.com to submit them and join the adventure. Every canister brings you one step closer to winning weekly prizes—and maybe even the grand prize trip to South Korea!

For full contest details, you may visit their website. Don’t forget to follow Mister Potato on Facebook, Instagram, and Twitter to stay updated on announcements and prize draws.

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This article is brought to you by Mister Potato.