Pia Wurtzbach at the 2024 Cannes Film Festival. Image: Instagram/@piawurtzbach
Pia Wurtzbach ranked first among the celebrities who generated the highest media impact value (MIV) at the 2024 Cannes Film Festival held in May.
The Miss Universe 2015 titleholder earned $8.1 million (about P474,951,600) worth of MIV, as per data released by analytics company Launchmetrics earlier this month.
Following Wurtzbach is Indian actress-beauty queen Urvashi Rautela with $7.9 million (around P463,224,400) worth of MIV.
Placing third on the list is Indian actress-entrepreneur Preity Zinta with $4.2 million (approximately P246,271,200); and Indian actress Avneet Kaur in fourth place with $4.1 million (roughly P240,407,600).
Meanwhile, Wurtzbach also emerged as the top celebrity voice for a beauty brand that was one of the sponsors of the festival. The Filipino-German actress-beauty queen generated $2.1 million MIV for the brand from 10 posts on her Instagram.
Earlier in February, Wurtzbach placed second on the list of celebrities who raked in the highest media value at the 2024 Milan Fashion Week.
She earned a spot on the list—with $5.4 million worth of MIV—alongside fellow Filipino actress Heart Evangelista who amassed $3.6 million worth of MIV. The two of them also made it to the list of the Top 30 influencers at the fashion event, as per data released by influencer marketing platform Lefty.
Aside from these recognitions, Wurtzbach was also given the Global Fashion Influencer of the Year award in Dubai in April.