Nothing portrays the Filipino culture more than the value of familial importance ingrained in every aspect of our lives. This sentiment brings color to our day-to-day interactions as well as mundane moments with loved ones.
And this is where Richeese Wafer steps into the picture portraying the deep-rooted morale of “family- first” in Filipinos with its recently launched campaign, “Sarap Every Moment.”
From left to right: Scarlet, Cheska, Doug, Gavin, and Kendra Kramer.
Nabati, makers of Richeese wafers, announced its new direction this year that aims to bring families together for more quality time during the Sarap Every Moment Day held at Decagon, Pasig last May 03, 2023.
Nabati Country Manager Dr. Jessie Singson, Jr. alongside Yazzele Abriza, Marketing Manager, and Rachel Tan, Assistant Brand Manager, finally revealed their 2023 campaign, Sarap Every Moment.
Fresh from the huge success of its partnership with Montoon, through its legendary game, Mobile Legends: Bang Bang (MLBB), to reach gamers using the tag “Ri-define a Legend,” Richeese this year is expanding its market reach by catering to new interest—family bonding.
According to Singson, Jr., “This campaign is centered on forging deeper connections through family quality time fueled by indulging in the delicious array of Richeese Wafer snacks together.”
Richeese Wafer provides healthy and good quality food, earning them the title of being the Number 1.
Bestselling Wafer in the World. Filipinos can now enjoy the seven different flavors of Richeese Wafers ranging from Richeese, Richoco, Richoco Milk Vanilla, Pink Lava, Richnuts, Coco Lava, and Richoco Cookies & Cream.
To better bring life to this initiative, Richeese tapped one of the most well-known families in the Philippines, Team Kramer, as its ambassadors. Popular amongst their fans for having a tight-knit familial relationship, the Kramer’s light and fun interactions makes them the perfect representation of what Richeese Wafer wants to communicate to the world — to enjoy every occasion, every experience, and every moment with your family.
Team Kramer family photo with the kids holding the other Richeese Wafer flavors.
This personification combined with the messaging that hits close to home perfectly displays the principle of family orientation brought together by food. This effort has given creating moments with loved ones a whole other meaning and significance that embodies what it’s truly like to be a Filipino.
“With their wholesome and fun personalities, they would carry the brand to new heights as a picture-perfect family that Filipino households will all love, adore, and follow,” Singson, Jr. stressed.
He said that Team Kramer is their best choice to speak for the values Richeese Wafers would like to convey to its patrons. “From Cheska and Doug to their kids Gavin, Scarlet, and Kendra, we see ourselves in them through their victories and even challenges that parents and children experience in their everyday life.”
And for Team Kramer, accepting the offer as Richeese’s ambassador came easy as they “Love and support the campaign’s goals of Richeese in bringing families closer than even specially nowadays that everyone’s time is mostly spent on ‘screens’.”
“One of the Filipino values that is known all over the world is our close family ties and Richeese wants to enliven this Filipino trait through its new campaign Sarap Every Moment. We are one with them in creating sarap moments with Filipino families while enjoying the goodness of Richeese Wafers,” Cheska shared.
“We all need to share ‘sarap’ moment to those who will always embrace us despite of who we are, and these people are those we consider our family – be it relatives, friends, officemates, or neighbors,” Singson, Jr. explained.
Richeese Wafers has always been about ‘Sarap Every Moment’— a moment that portrays quality time with family, friends and loved ones; moment that we will always remember and cherish. During the launch, Team Kramer had fun in the number of activities set up for the event, like:
Ø Sarap Every Moment Dessert Corner – A Richeese and Nestlé Ice Cream joint venture for a candy and dessert corner;
Ø Sarap Every Moment Chill Lounge – A resting area where event attendees could rest while eating Richeese Wafers;
Ø Sarap Every Moment Wafer Tower – A Richeese Wafer Jenga Game;
Ø Sulit-To-Ri-Peat Tic-Tac-Toe – A giant Richoco Cookies and Richeese Wafers tic-tac-toe game;
Ø Sarap Every Moment Selfie Contest – A raffle contest with amazing prizes for the attendees.
ADVT.