How ‘Bridgerton’ is influencing fashion, beauty

Image: Netflix/Liam Daniel via ETX Daily Up

Who would have thought it? The aesthetics of the English regency are having an influence on the wardrobes and interior decor of millennials and generation Z.

The reason? The success of Netflix series “Bridgerton,” which has brought back to the forefront fashion pieces that were considered outdated, starting with romantic dresses and corsets. This is a phenomenon that will become even  bigger with the launch this week of the second season of the historical romance.

The powerful impact of series on fashion trends is already well established, but some dramas are proving to be real influencers, giving rise to micro-trends, even fashion phenomena. This is the case of the series “Emily in Paris,” “Euphoria” and “Squid Game,” which have propelled many current trends into the spotlight. But more surprisingly, the historical drama “Bridgerton,” based on the high society of London during the English regency, also seems—despite obvious anachronisms—to have an impact on the wardrobes of viewers and even the youngest ones.

With the launch of the second season scheduled for March 25, Pinterest* took a look at the impact of the hit series on fashion and beauty trends, as well as the public’s infatuation with outfits and hairstyles straight from the 19th century. One thing is for sure, London’s high society clothing style is all the rage on social media, with a focus on totally unexpected pieces and hairstyles.

From head to toe

The series has brought back to the forefront of fashion ultra voluminous and impressive hairstyles, right in the aesthetics of the era. All modernized for today, of course. As a result, “high puff” hairstyles—meaning a high bun—are now experiencing a spike in searches on Pinterest (+165%), as are “space buns” which are characterized by two ball buns on the head (+100%).

If these are not strictly speaking the hairstyles highlighted in the series, younger fans are being strongly inspired by the volume and shapes spotted on the main protagonists to revisit them in 2022 style.

A phenomenon that has not finished growing, as some major luxury labels have recently revived an ultra-refined accessory, the headband, seen for instance at Dior in royal-like versions which resemble tiaras placed on the top of the head.

“Bridgerton” is also having a major influence on our wardrobes. After corsets, long gowns, puffy sleeves and long gloves, it’s pearls and beads that are going viral thanks to the show’s success. Pinterest has seen a sharp increase in searches for “single pearl rings,” which have doubled in just one year, as well as for beaded dresses, which have tripled in interest since the series kicked off.

* This report highlights internal search data from Pinterest globally from Jan. 29, 2022, to Feb. 27, 2022, compared with the same period a year earlier. DC

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