Jaw highlighting: Bella Hadid has started a new makeup trend on TikTok
Model Bella Hadid presents a creation for Alberta Ferretti’s Women Fall-Winter 2020 collection on Feb. 19, 2020 in Milan. Image: AFP/Andreas Solaro via ETX Daily Up
Was Bella Hadid on a mission to take over TikTok with this new makeup trick? After posting several photographs from the birthday celebrations of one of her friends to her Instagram account, followed by some 49 million users, keen-eyed followers soon spotted this illuminating makeup trick.
One of the pictures posted shows the supermodel’s jawline looking illuminated and perfectly defined. Could it be the result of good hydration and clever lighting, or is it all down to the cunning use of highlighter? Whatever the case, this makeup trick has inevitably been picked up by followers, who have tried to reproduce the technique on TikTok.
Tingnan ang post na ito sa Instagram
On the Chinese social network, the hashtag #jawhighlight has so far reached over 1.9 million views. Many tutorials have cropped up on TikTok, showing the different ways to achieve this result. With contouring, cream or powder highlighter, and sometimes glossy, sometimes more shimmering finishes. TikTokers have come up with all kinds of combinations to achieve the Hadid-style jawline.
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A video posted by the makeup artist Rachel OCool on TikTok, Jan. 27, has notably reached 1.7 million views. Since then, many TikTokers have been inspired by the idea, propelling it from a buzzy idea to a real makeup trend on the social network. JB
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