Wanted: New K-Pop band, American style
FILE PHOTO: Members of K-pop boy band BTS pose for photographs during a news conference promoting their new album “BE(Deluxe Edition)” in Seoul, South Korea, November 20, 2020. REUTERS/Heo Ran
The company behind South Korean boy band BTS on Wednesday announced a project to find the next K-Pop sensation, through a global audition program that is expected to air in the United States in 2022.
Big Hit Entertainment said it was teaming with Universal Music Group to find, develop, and train the new K-Pop boy band.
Lenzo Yoon, Big Hit’s global chief executive, said the new project would “apply Big Hit’s success formula established over the past 16 years to the U.S., the center of the global music market.”
The new K-Pop group will record on a new Los Angeles-based record label within the Universal Music Group.
FILE PHOTO: Members of K-Pop band BTS perform on ABC’s ‘Good Morning America’ show in Central Park in New York City, U.S., May 15, 2019. REUTERS/Brendan McDermid
BTS, the seven-member band which made its debut in South Korea in 2013, went on to conquer the highly competitive U.S. music market with top-selling singles and videos featuring a sunny, positive vibe. Last year BTS, which has a vast and fervent fan base, was named entertainer of the year by Time magazine.
Universal Music Group Chief Executive Sir Lucian Grainge said in a statement that the joint venture “will further accelerate K-Pop as a global cultural phenomenon.”
The K-Pop industry, which involves rigorous training in dance, singing and language skills, also has produced bands like girl group Blackpink that have expanded beyond Asia to gain international success.
The two companies did not say which U.S. media outlet would broadcast the audition program.
The collaboration has echoes of “American Idol,” the popular TV reality show that holds nationwide auditions for a new pop star and whose winner gets a recording contract. The show, now in its 18th season, has produced bona fide stars like Carrie Underwood and Kelly Clarkson.
