Grammy Museum develops own streaming platform
The Grammy Museum is looking to innovate when it comes to sharing its collection with the public. While the number of subscriptions to streaming services has jumped 23% in the last six months, the Grammy Museum is preparing to launch its own music streaming platform on Sept 17.
On the program: interviews with artists, musical performances and archival documents rarely seen in the past. Billie Eilish and singer Finneas, accompanied by composer Hans Zimmmer, will launch the new service.
The streaming platform, entitled “COLLECTION: live”, will offer music lovers all over the world an exclusive interview with American singers and collaborators Eilish and Finneas.
The two artists, whose album “When We All Fall, Where Do We Go?” received multiple awards at the last Grammy Awards, spoke at length with Grammy Museum executive director Scott Goldman.
They were also joined by Zimmer, who spoke about his collaboration with the brother-sister duo on the track “No Time To Die”. Unveiled last February, this melancholy song with 86 million views on YouTube will be the official theme of the next James Bond movie.
A platform supported by the biggest names in the music industry
Eilish and Finneas are not the only artists whose concerts and interviews will be available on the collection. The Grammy Museum has already announced that music fans will soon be able to discover content featuring Selena Gomez, the Jonas Brothers and the band Glass Animals starting Sept. 17.
BTS, Tame Impala and Rufus Wainwright will also be featured in the coming weeks. The platform has set subscription prices at $29.99 (approx. P1,400) a year or $2.99 (around P140) a month.
“COLLECTION:live represents another phase of the GRAMMY Museum’s continued success with delivering music and museum-related content in a new and accessible way for our members, students, and music lovers. Creating a streaming option for our programming was always a part of our strategic approach, but COVID-19 brought it to the forefront. We look forward to continuing to grow this platform, even after we re-open our doors to the physical Museum,” explained Grammy Museum president, Michael Sticka, in a press release.
The new streaming platform follows a series of online initiatives that the Los Angeles museum launched during the pandemic, when it temporarily closed its doors to limit the spread of the disease in the region.
At the time, internet users were able to discover a series of intimate interviews with international artists and musicians that were filmed in the museum’s 200-seat Clive Davis Theater. CC
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