outbrain
Close  

Business booms for ‘Parasite’ locations

/ 07:36 PM February 13, 2020

SEOUL — Locations featured in South Korea’s Oscar-winning “Parasite” movie have enjoyed a business boom since its Oscar triumph, with a pizza store seeing sales double.

The genre-defying thriller critiquing the gap between rich and poor won four Oscars, including best picture, the first non-English language film to win the top prize since the Academy Awards debuted in 1929.

ADVERTISEMENT

Business booms for 'Parasite' locations

(CJ Entertainment)

South Koreans have been overjoyed by its success, with many paying visits to spots where scenes were filmed.

“Sales have doubled,” said Eom Hang-ki, 65, owner of Sky Pizza in southern Seoul, a nondescript 10-seat restaurant and takeaway where the poor Kim family scheme to infiltrate another member into the wealthy Park household. “Yesterday, the pizza machine broke down due to an overload of orders.”

FEATURED STORIES

“It was special, touching, and heart-warming when they won the awards,” she added.

Customer Go Jin-kyu, 37, said visiting the pizza shop made him “proud as a fellow South Korean”.

“I’ve only visited restaurants from big pizza franchises before, so coming here to the film location is really special.”

Seoul’s city government has been looking to tap into the “Parasite” phenomenon, with a page on its tourism website detailing four shooting locations.

At the Pig Rice Supermarket in western Seoul, a mom and pop grocery store where the Kims’ son is drinking when he receives an offer to tutor the Parks’ daughter, owner Kim Kyung-soon said: “I am really happy and thankful to them for shooting a great film here and making me famous too.”

But not all the reactions had been positive, added Kim, who has run the shop for 35 years: with talk of the site being preserved as a tourist attraction, some residents were “worried that the neighborhood won’t be redeveloped.”

ADVERTISEMENT
Read Next
EDITORS' PICK
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Entertainment, Film, International news, news, Oscars, Sky Pizza, South Korea, Tourism, World, world news
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2020 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.