I read “Buying In: The Secret Dialogue Between What We Buy and Who We Are” by Rob Walker. I was kinda interested in advertising before. It’s a good read. It shows the fundamentals of the ad business. It explains why some companies are successful. For example, it shows how a Japanese store that has a small cat named Hello Kitty as mascot became the multi-billion empire Sanrio. I first learned about the book online. I recommend it to people in the advertising world. It’s helpful to show biz folks, too. It teaches you how to package and market yourself. Bayani San Diego Jr.
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