JoshLia monitors movie's performance, secretly watches in malls to see viewers' reaction

Joshua Garcia, Julia Barretto play undercover

By: - Entertainment Correspondent
/ 06:03 PM July 10, 2018

Photo credits: Julia Barretto and Joshua Garcia. Image:Instagram/@juliabarretto

Kapamily love team Joshua Garcia and Julia Barretto revealed they have this habit of monitoring not only their movie’s box-office performance but also, going into movie houses to see for themselves the viewers’ real-time feedback about their masterpiece.

“Kailangan i-monitor [It needs to be monitored],” Barretto said in a recent intimate presscon with select members of the entertainment press for their movie “I love You Hater.”


“Tinetext ko din yung Star kung magkano na yung kinita. May ginagawa din kami ni Jul, like sa Rockwell manonood kami, tinigtignan namin yung reaction ng tao pero secretly,” said Garcia.

(I also texted Star Cinema about the movie’s sales performance. Julia and I, we also do watch our movie in malls like Rockwell to see people’s reaction but we do it secretly)


The two test their movie’s appeal toward different markets by going to malls normally frequented by a certain social class.

“Iba-iba, may mall kasi na pang-masa may mall na pang mayaman. Tinitignan namin yung reaction nila lahat sila iba-iba eh. Pag sa mayaman medyo corny sa kanila yung joke na ‘to sa masa benta ‘to,”

(It’s different. There are malls that are go-to places by the masses while there are posh malls that the upperclass people go to. We study their reactions. There are instances that this joke seems corny to the upper class while on the other hand, it sells to the masses)

Garcia and Barretto co-star with Queen of All Media Kris Aquino. Directed by Giselle Andres and produced by Star Cinema, “I Love You Hater” hits cinemas starting July 11. /jpv

Read Next
Follow @CAbanillaINQ on Twitter
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Entertainment, I Love You Hater, JoshLia, Showbiz
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2020 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.