Ian Veneracion now more health-conscious

At age 42, “reluctant heartthrob” Ian Veneracion appears to be a star whose time has come.

Although he started acting at age 5, his career took a circuitous route to leading-man status, which he finally achieved when he was cast as a swoon-worthy hero in hit telenovelas. But the actor finds just as much fulfillment in being a family man.

Veneracion, endorser of cough medicine brand Ascof Lagundi, has learned to prioritize his health above anything else and is now more discerning of life choices.

“Getting enough sleep and eating properly are important,” he advises. “Life is my priority, not work.” Visit pascuallab.com.