Rachel Ray
Time was when most TV shows strove to interest and excite the greatest number of viewers as possible. This “least common denominator” view of programming resulted in generally predictable shows that promised “something for everyone,” and were thus as generic and bland as the competition.
These days, however, with the viewing audience so huge, more TV producers go for “niche” programming—which is calibrated to appeal to the specific needs and preferences of just one sector of the mass TV viewership.
On TV these days, to cite just one program type, there are all sorts of shows about cooking and cuisine.
Exotic products
In the field of baking alone, you have some shows focus on cakes, others on cupcakes, and yet other programs on the exotic products of bakeries and patisseries all over the world.
Then, there are different programs on Asian cooking, European culinary techniques and traditions, Latin-American delicacies, fusion innovations, etc.
Plus, shows helmed by celebrity chefs like Rachael Ray, Anthony Bourdain and Martin Yan. —Yum!