Screengrab from Twitter
From ratings war to a battle for Twitter supremacy.
Before the airing of the kickoff of its sixth anniversary celebration, It’s Showtime’s official Twitter hashtag #ShowtimeKapamilyaDay has reached more than three million tweets.
The episode is expected to be buoyed by the presence of some of ABS-CBN’s biggest celebrities like Kathryn Bernardo, Daniel Padilla, James Reid, Nadine Lustre, Enrique Gil, Liza Soberano, Julia Montes, Coco Martin, Kim Chiu and Kris Aquino. They will join mainstays Anne Curtis, Vice Ganda, Karylle, Billy Crawford and Vhong Navarro, who also enjoy a huge following on social media sites.
READ: 4 sikat na loveteam maghaharap sa Showtime ANIMversary
It’s Showtime is also expecting a lift from its own reality series featuring “Pastillas Girl.”
While this is a Twitter record for ‘It’s Showtime,’ its rival “Eat Bulaga” has been making a killing in Twitter recently thanks to its hit “Kalyeserye” segment featuring the split-screen “AlDub” love team of Alden Richards and Maine “Yaya Dub” Mendoza.
As of 11 a.m., the hashtag #AlDubEBforLove has hit the 11-million mark on Twitter.
READ: #ALDubEBforLOVE hits 10M tweets on Saturday morning
Vice Ganda and Curtis have earlier said that they welcome the competition between It’s Showtime and ‘Eat Bulaga.’ IDL
READ: Vice Ganda: Rivalry with ‘Eat Bulaga,’ ‘AlDub’ ‘healthy’ | Anne Curtis on AlDub fever: ‘Everyone needs to take a chill pill’