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Maine Mendoza a ‘superstar recruited by mainstream TV’—Boy Abunda

/ 03:25 PM September 20, 2015

Philippines’ “King of Talk” Boy Abunda has also weighed in on the rise of the hit split-screen “AlDub” tandem of Alden Richards and Maine Mendoza, also known as “Yaya Dub.”

In a report by Pep.ph, Abunda was quoted as saying that Mendoza is a “superstar recruited by mainstream television.”

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He gave the comment as an example of how social media has disrupted the format long practiced by mainstream television in the Philippines.

Mendoza first gained a huge following on social media due to her funny Dubsmash videos, which gained millions of views.

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Abunda said that the popularity of AlDub shows the need for mainstream television to incorporate social media.

“We’re moving towards the direction where both [social and mainstream media] have no choice but to co-exist,” the host said.

The popularity of the tandem with social media users was cemented as 12.1 million tweets used the hashtag #ALDUBMostAwaitedDate in a span of 24 hours, posting another Twitter record for the show. AJH/JE

READ: ‘AlDub’ makes history anew with 12 million tweets

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TAGS: #ALDUBMostAwaitedDate, Alden Richards, AlDub, Boy Abunda, Maine Mendoza, news, Social Media, Twitter, Yaya Dub
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