GMA News TV ID depicts struggles, triumphs
GMA NEWS TV’s “May Pag-asa” campaign is a collection of stories of hope that reveal little-known stories behind the success of its front-runners.
In the station and social media campaign, they relate personal struggles and how these fueled their triumphs. They also recount stories of some of their memorable news and documentary subjects, to serve as inspiration for others.
“Ano ang Kwento ng Pag-asa Mo?” is the campaign theme song, performed by Johnoy Danao, who cowrote it with Nena Dumol, Joni Mosatalla and Ronald Tomas.
The station ID was shot by acclaimed indie director Adolf Alix Jr. and filmed using ARRI Amira cameras.
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