Army eyes pop star Sarah Geronimo as peace endorser


Sarah Geronimo. FILE PHOTO

MANILA, Philippines—Move over Manny Pacquiao. The country’s Pop Princess Sarah Geronimo could just be the next poster child of the Philippine Army.

The Philippine Daily Inquirer learned that the Army has been thinking of commissioning Geronimo into the military’s reserve force after her support for the Armed Forces of the Philippines campaign to win the peace.

Geronimo, 24, sang the Army’s “Bayanihan: Para sa Kapayapaan” theme song, complete with a music video that was launched on Wednesday at the Army headquarters.

The AFP was able to save P10 million from the total cost of the music video production after Geronimo waived her multi-million-peso talent fee upon learning that the project was for the government’s peace advocacy.

“She waived her talent fee and there were no questions asked. She said this will serve as the contribution of the entertainment industry in promoting peace,” Undersecretary Lesley Jeanne Cordero of the Presidential Communications Operations Office (PCCO) said in a press conference at the Army headquarters.

However, Geronimo and her manager, VIVA Entertainment big boss, Vic del Rosario, were both unable to attend the music video’s launch because of their tight schedules.

Geronimo so impressed the AFP leadership with her humility and sincerity that a military official told the Inquirer that the pop star might be asked to join the Armed Forces as a reserve officer.

“We’ll wait for her to finish her college degree so that she could be commissioned as an officer,” the military official said, on condition of anonymity, as he was not authorized to discuss the idea.

Pacquiao, a district representative of Saranggani Province, was commissioned into the Army first as a sergeant until he became a Lieutenant Colonel for bringing pride to the Philippines for his feat as a boxing champion.

Army spokesperson, Maj. Harold Cabunoc, said that Geronimo was tapped to sing the AFP’s peace theme song because of her reach to the youth sector.

Cabunoc said that through the “Bayanihan” song, the military wanted to raised public awareness and send the message that “winning the peace is a shared responsibility among various stakeholders,” which include the youth sector.

An Army statement said that the “Bayanihan” song was composed and originally performed by LTJG Lady Chatterly Alvaro-Sumbeling, a younger sister of singer DJ Alvaro.

The Army also said that there would be a simultaneous launching of the “Bayanihan” music video in all television and radio stations nationwide, as well as on the Internet, social media sites, and in selected movie houses.

The production and release of the music video was done in collaboration with various government agencies and Viva Entertainment, Inc.

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  • eirons1043

    Its conclusive something is very, very wrong in this administration when even its Army is getting actresses as promo girl. Next it will be the Navy getting Karylle, the Airforce getting Angeline Quinto and the Coast Guard getting AiAi? Onli inda Pilipins talaga puro sira na. Gagastos sila ng milyones para magpapogi at payag naman si Tuwid Boy diyos ko po.

  • batangsulpok

    Bakit kailangang kumuha ng artista ang PA para sa mga promo nila?  Bakit di nila ipakita ang mga sundalo, tulad dito sa U.S. na lahat ng commercials ng armed forces ay puro mga sundalo ang ipinakikita sa TV o mga posters?

    • Rosauro

       Americans think differently from us Filipinos. Kung bakit maraming artista na politicians dito sa atin, all because we catapulted them to their elective positions. Kaya, using Geronimo as a propaganda medium is a right move. 

  • Sandiego

    i hate stupid s h i t like this!!!! when will PHL get serious about defense. China is getting ready for invasiOon and PHL military doing stupid moves like this. HAVE SOME DIGNITY. HONOR.

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