Three flavors, one destination

Food lovers in Iloilo now have a new destination to satisfy every craving as The Cabalen Group officially opened Cabalen, Tsurumaru and Soi at SM City Iloilo on June 8, bringing together the best of Filipino, Japanese, and Thai cuisine in one exciting location. 

The grand opening transformed the mall into a vibrant celebration of culture and flavor. Guests were welcomed by energetic performances inspired by the three concepts—from Dinagyang dancers representing the Filipino heritage of Cabalen, to graceful Thai dancers for Soi, and lively Japanese performance for Tsurumaru. The festivities continued with ceremonial ribbon cuttings led by Iloilo City Mayor Raisa Maria Lourdes S. Treñas-Chu, Iloilo’s Focal Point for UNESCO Ms. Leny Ledesma, The Cabalen Group Founder and President Maritel O. Nievera, Fujio Group Executive Vice-President Hideo Fujio and SM Supermalls Vice-President for Visayas Mall Operations Ms. Michelle Leslie Llanos and other distinguished guests. 

“This opening is more than just the launch of three restaurants—it is an invitation for Ilonggos to experience different cultures and flavors through food,” shared Ian N. Tiongson, Vice-President of The Cabalen Group. “Whether you’re craving a Filipino feast at Cabalen, authentic Japanese comfort food at Tsurumaru, or the bold and vibrant flavors of Thailand at Soi, we want every visit to be a memorable dining experience worth sharing with family and friends.” 

Adding excitement to the opening, the first 100 customers received the exclusive Passport to Cravings—packed with instant rewards and special vouchers from all three restaurant concepts. Designed as a fun food crawl experience, guests are encouraged to discover Filipino favorites at Cabalen, savor authentic Japanese comfort food at Tsurumaru, and indulge in the bold flavors of Thailand at Soi. 

The opening serves as an exciting prelude to The Cabalen Group’s upcoming 40th Anniversary celebration, marking both a milestone in its continuing growth and a celebration of four decades of culinary excellence, innovation, and Filipino hospitality. The launch of Cabalen, Tsurumaru, and Soi in Iloilo reflects the Group’s enduring commitment to creating memorable dining experiences that bring people together through great food and warm service. As it looks ahead to this landmark anniversary, The Cabalen Group continues to expand its portfolio of beloved brands while sharing its passion for hospitality and meaningful celebrations with more Filipino communities nationwide. 

ADVT.

This article is brought to you by Cabalen.