POP MART opens second official store at SM Aura

Fresh from the opening of its first official store at SM Megamall, POP MART is adding anotherstop to Metro Manila’s retail map—this time in the heart of Bonifacio Global City.

Located on Level 2 of SM Aura, the new POP MART store spans 164 square meters and opens tothe public on January 16 at 2:00 PM. The launch marks POP MART’s first permanent locationin Taguig City, following a year of strong local interest that began with pop-up stores acrossMetro Manila and culminated in the brand’s first official store opening at SM Megamall inOrtigas last December.

The SM Aura store continues POP MART’s approach to creating spaces that feel inviting andeasy to explore. Bright, thoughtfully laid-out displays encourage visitors to browse at their ownpace—whether they’re longtime fans or first-timers encountering the brand for the first time.Blind box displays sit alongside larger collectible formats, making the store equally appealingfor casual shoppers, gift hunters, and collectors who enjoy discovering new releases in person.

For the SM Aura opening the spotlight focuses on SKULLPANDA, a POP MART favorite known forher expressive designs and distinctive visual style. The character’s presence anchors thestore’s lineup, reflecting the brand’s creative range and its appeal to fans who gravitatetoward characters with personality and artistic flair.

As an official store, it will also be the first to carry POP MART’s newest releases, with selectionsrefreshed regularly to keep the experience dynamic for returning customers.

POP MART’s expansion into BGC reflects the brand’s steady growth in the Philippine market.Since its initial pop-up launches at SM Mall of Asia, SM Makati, and SM North EDSA, POP MARThas built a strong following locally, fueled by social media buzz, in-mall activations, and growing interest in designer toys as part of everyday lifestyle and self-expression. The opening of asecond official store signals the brand’s confidence in this momentum.

Beyond shopping, POP MART stores have increasingly become social spaces—places where fanspause, take photos, compare finds, and share the excitement of opening a blind box. The SMAura location fits naturally into BGC’s culture of discovery and leisure, offering somethinglighthearted and creative amid the area’s busy retail scene.

Looking ahead, POP MART shows no signs of slowing down. While details remain under wraps,the brand has hinted at another official store opening soon, this time north of Metro Manila,continuing its expansion across key locations. The move underscores POP MART’scommitment to making its characters and collectibles more accessible to Filipino fans.

With its arrival at SM Aura, POP MART adds another lively stop to BGC’s retail landscape—onethat invites curiosity, discovery, and the familiar thrill of not knowing exactly what you’ll getuntil you open the box. More stores are already lined up, and if there’s one thing POP MARTfans know well, surprises are part of the experience.

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This article is brought to you by POP MART.