Did Heart Evangelista, Pia Wurtzbach unfollow each other on Instagram?
(From left) Heart Evangelista and Pia Wurtzbach. Images: Instagram/@iamhearte, @piawurtzbach
Long have they been frosty to one anther on social media, but Heart Evangelista and Pia Wurtzbach‘s kid gloves now seemed off after they appeared to have unfollowed one another on Instagram.
The two fashion influencers, who have $10.58 earned media value (EMV) between them during the Milan Fashion Week Spring/Summer 2025 womenswear edition, garnering millions in media impact value (MIV), have yet to directly address their rumored feud, but eagle eyed netizens noticed their that they no longer follow one each other on the platform.
Image: Screengrab from Instagram/@iamhearte
Image: Screengrab from Instagram/@piawurtzbach
The apparent feud between the fashion personalities allegedly stemmed from Wurtzbach’s act of taking in some of Evangelista’s former glam team as her own, among them makeup artist Justin Louise Soriano and hairstylist Jeck Aguilar, in 2023.
Evangelista and her former glam team had a falling out after allegations of breach of trust that eventually allegedly resulted in black propaganda mounted against the actress, particularly fashion week-related matters.
At the time, Wurtzbach was making a name for herself in the fashion week scene sometime in 2023 when she decided to bring in Soriano and Aguilar to her team.
Article continues after this advertisementMonths of veiled accusations and shading were exchanged, though the two fashion icons never spoke about their supposed feud directly.
Article continues after this advertisementBut there used to be a time when Evangelista and Wurtzbach were on friendly terms, with the Miss Universe 2015 titleholder even tagging the Kapuso star after buying luxury items in 2022.
The former beauty queen also made headlines after walking in the shows of Filipino designer Michael Cinco and French cosmetics brand L’Oréal in Paris Fashion Week Womenswear Spring/Summer 2025.
Meanwhile, Evangelista graced 19 shows of several luxury brands in Paris Fashion Week, which lasted from Sept. 23 to Oct. 1.
