GMA names Joy Marcelo as new Artist Center VP

Joy C. Marcelo as its new Vice President of Sparkle GMA Artist Center.

MANILA, Philippines – Broadcast giant GMA Network, Inc. has appointed Joy C. Marcelo as its new Vice President of Sparkle GMA Artist Center.

Marcelo was the program manager for several high-profile GMA Public Affairs programs, including “Imbestigador,” “Wish Ko Lang,” and “AHA!”. She served as the program manager for these shows from 2006 to 2014.

She later transferred to GMA Network’s talent management arm, Sparkle GMA Artist Center, as a talent manager and unit head.

She became instrumental in boosting the careers of some of the top Kapuso stars today such as Gabbi Garcia, Sanya Lopez, Barbie Forteza, David Licauco, and recently crowned Miss Universe Philippines 2023 Michelle Dee.

In 2022, Marcelo was appointed as Sparkle’s Assistant Vice President.

Under her watch, Sparkle saw the agency’s biggest achievements include the launch of the Sparkle brand, Sparkle’s Next Brightest Stars, Sparkada, and the Sparkle Teens. 

Sparkle also poured additional resources in social media, increasing its online presence and following by almost 200 percent. 

Marcelo now envisions Sparkle to become the leading talent management group in the country.

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