Making waves beyond Mother’s Day
Mother’s Day may long be over but everyone knows that paying tribute to one of the most important person in one’s life should not be limited to one day only. It’s not only ordinary people who try to show moms how important they are. Brands also participate in this yearly celebration to express their gratitude to those who are arguably their most important consumers.
This year, NIDO FORTIGROW from Nestlé Philippines released a short film that was widely acclaimed. Entitled “Different Times, Same Love”, the video captured the hearts of millions of Filipinos by a simple truth expressed through beautiful storytelling.
Publicis Manila, the agency behind the viral film, anchored on a simple reality: mothers these days raise their children very differently from the way their own mothers raised them. While this has made modern moms more unique, it has also made them seek assurance from friends, family, and most importantly, their own mothers.
The film was aired on TV and posted on the brand’s Facebook and Youtube page on Mother’s Day 2015. To date, the video has garnered over 10 million Youtube and Facebook hits, and over 400,000 retweets and shares. NIDO FORTIGROW became a trending topic several times nationwide, and the film has grown to be the world’s second most viewed Nestlé video. On social media, there have been thousands of positive responses from people whose heartstrings have been tugged by this film.
This nido commercial is the best commercial i’ve ever seen, as of now. 😂😂😂😂😂 #Nido pic.twitter.com/64tn3LdvI8
— JB (@_ErcenLgrs) June 6, 2015
I really love this Nido commercial concept. “Different times, same love.” — ✖ (@legendxryl) June 6, 2015
Nido commercial, you never fail to make me smile 😊
— Ellis (@ellisevangs) June 6, 2015
Nido commercial makes me cry 😢 — J-Breezy (@jblascuna) June 6, 2015
This nido commercial is too cute ☺️👏
— b (@bpduenas) June 6, 2015
That Nido commercial made me realize how much I miss my grandma </3 — christine oliveros (@itsmeTintinyeah) June 4, 2015
Watch the heartwarming video below:
Credits for the film
Client: Nestlé Philippines, Inc.
Sandra Puno/Paolo Mercado, Director of Communication & Marketing Services
Jojo Dela Cruz, Business Executive Manager
Jayel Ladioray, Creative Services Head
Willy de Ocampo, Category Marketing Manager – Team Lead
Denise Chua, Consumer Marketing Manager
Karen Alba, Digital Media Manager
Agency: Publicis Manila, Inc.
Matec Villanueva, Chairman and Chief Executive Officer
Alistair Wood, Chief Creative Officer
Paolo Fabregas, Executive Creative Director
Gideon Lanot, Senior Art Director
Marvin Ramos, Visualizer
Roxanne Young, Visualizer
Paolo Fabregas, Copywriter
Aih Mendoza, Copywriter
Marlen Del Rosario, Division Head
Pamy Hernandez, Associate Business Unit Director
Arvon Fernandez, Account Director
Bettina Siojo, Account Manager
Malou Betco, Strategic Planning Director
Jet Darisan, Senior Strategic Planner
GJ Saguisag, Insight Planning Director
Chona Bustamante/Mia Ferrer, Producer
Charmaine Betudio, Caster
Production House: Pabrika
Joel Limchoc, Director
Christine Blando, Assistant Director
Executive Producer, Marivic San Juan
Cinematographer, Leslie Garchitorena
Production Designer, Adelina Leung
Line Producer, Lei Villena
Production Manager, Liza Apuyan
Post Production House: Optima Digital
Audio House: LoudBox
ADVT
