Century Properties is bringing in Hilton as designer for The Azure Beach Club. She is set to arrive for her first meeting with the company’s creative and design team.
The beach club will be the central amenity of Azure Urban Resort Residences, one of Century Properties’ landmark projects in the southern part of Manila.
The six-hectare residential development will include a man-made beach, a zen garden, pools and multiple playgrounds.
Zest for the good life
Robbie R. Antonio, the managing director of Century Properties, met with Hilton and her father Richard earlier this year to talk about the collaboration.
“We chose Ms Paris Hilton because of her exposure to travel and her predisposition to many aspects of design—from fashion, beauty, lifestyle to world-class service. Deciding to work with her was the logical choice as we found no other personality more suited to embody the upscale fashionable beachgoer,” Antonio said.
“Her unparalleled style that made her a successful businesswoman and a style icon, as well as her zest for living the good life are the qualities that we would like to incorporate into our vacation-inspired residential property,” said John Victor R. Antonio, Century Properties chief operating officer and project head of Azure.
Hilton said she was looking forward “to working with Century Properties.”
“I will personally help design The Azure Beach Club, creating a unique and special place that will bring happiness to many people. I’m excited for people to experience it,” she added.
Hilton will also be in the country for a media conference and shoots for Azure.