Dustin Yu leads Eye Mo cool launch with a focus on on-the-go eye care

Fast-rising actor Dustin Yu is taking center stage as the face of Eye Mo COOL Red Eyes, the newest variant from Eye Mo, the Philippines’ long-standing eye drop brand.With increasing visibility from tapings and outdoor shoots, Dustin represents a lifestyle that reflects long hours, exposure to heat, and constant activity—factors that contribute to eye irritation and redness. This makes him a fitting choice for the campaign, which highlights the importance of quick and effective eye care.Eye Mo COOL Red Eyes builds on the brand’s 80-year legacy by introducing a cooling sensation designed for the Philippine climate. Beyond relieving redness, the product aims to provide a refreshing experience suited for individuals with active, on-the-go routines.The campaign, “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo,” positions the product as an everyday essential for people managing busy schedules and prolonged screen time.

Dustin Yu, who is also a user of the product, shared that with his daily activities, including long taping hours and time spent under the outdoor sun, his eyes easily get irritated. When his eyes turn red, he is unable to continue shooting. He brings Eye Mo with him regularly, and with Eye Mo COOL Red Eyes, he experiences a refreshing and recharging feeling that helps him reset and maintain a positive vibe.As part of the campaign rollout, Eye Mo introduced the “Iced Eyes Bebeh” activation, a consumer challenge that highlights the cooling sensation of the product through an interactive experience involving ice.The launch reflects Eye Mo’s continued effort to align with evolving consumer lifestyles, particularly in a tropical setting where cooling and refreshing products are widely preferred.Eye Mo COOL Red Eyes is now available in drugstores and pharmacies nationwide.

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This article is brought to you by Eye Mo.