Brad Pitt becomes first male face of Chanel No.5 | Inquirer Entertainment

Brad Pitt becomes first male face of Chanel No.5

/ 02:00 PM October 12, 2012

Brad Pitt’s. photo by ruben nepales

PARIS– Brad Pitt is set to become the first male face of Chanel No.5, a role previously filled by such fellow Hollywood luminaries as Marilyn Monroe and Nicole Kidman.

A new 30-second ad campaign for the iconic women’s perfume is to be unveiled online via the French fashion house’s YouTube page at 8:00 am (0600 GMT) Friday and then on television later in the day.

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The decision to choose Pitt to head the campaign was announced back in May.

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After campaigns depicting actress Estella Warren as red riding-hood, Kidman running through the streets of New York and actress Audrey Tautou aboard a luxurious night train, the sparse black and white in which Pitt appears marks a stark change.

In the ad, made by British director Joe Wright, Pitt recites a poem, specially written for the campaign, to a mystery woman.

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Chanel sees the ad campaign as a new direction, saying that the perfume “has to go where we are not expected”.

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Press reports have said that Pitt is being paid seven million dollars (5.5 million euros) for his efforts.

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No. 5 was created in 1921 by French perfumer Ernest Beaux, under the direction of Coco Chanel, who wanted a fragrance to complement her clothes.

The most famous face of the perfume was Marilyn Monroe, who in 1953 said it was all she wore to bed.

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TAGS: Brad Pitt, Chanel No. 5, Hollywood, Perfume

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