When it comes to all things convenience, Filipinos know that 7-Eleven always delivers. As the 24-hour go-to stop for ready-to-eat snacks, daily essentials, and delicious coffee, 7-Eleven has truly mastered the art of keeping customers fueled throughout the day. Now, with 7-Eleven City Cafe in the spotlight as the top choice for everyday coffee, more kapitbahays rely on it as their bestie for getting their caffeine fix every day.
City Cafe is always present like a real best friend. This reliability is embodied by its new, adorable brand character, CC—the newest coffee bestie! In a recent press conference, CC was introduced with City Cafe’s latest brand ambassador, Darren. Their friendship represents how 7-Eleven kapitbahays turn to City Cafe when they need a boost of real coffee for real life.
Meet your newest coffee besties, CC and Darren!
“Darren is perfect for us. He is young, fun, and both relatable and inspirational. He is always full of energy. Darren has also been in the industry for a while now–from his humble beginnings on The Voice Kids, he never stopped working. This kind of personality, energy, and dedication is the best friend we all need.” Valerie Uy, Marketing Communications Division Head, shared why Darren is the perfect fit to be CC’s coffee bestie and City Cafe brand ambassador.
With Darren’s demanding and fast-paced lifestyle, CC and City Cafe blend right in as the coffee besties that are always there to perk him up in every mood and moment. Whether it’s for a morning energizer, an afternoon boost, or an evening get-together with friends, the pair loves sharing coffee-filled moments with the whole 7-Eleven community. They make it even more exciting by doing the signature CC hand gesture that can be easily replicated by coffee squads as they enjoy City Cafe together, anytime and anywhere.
In an interview, Darren shares that its accessibility and versatility are what make City Cafe his coffee bestie. “City Cafe is so easily accessible. Pwede mo siyang mabili kahit saan. Basta may makita kang 7-Eleven, makukuha mo ang coffee fix mo. Depende sa mood mo. Kung gusto mo ng pampalamig, you can get it iced tapos kung gusto mo medyo warm feeling, pwedeng hot chocolate or hot variant ng coffee flavors. It’s my bestie anywhere I go.”
(L-R) Sette Bañez, Marketing Communications Section Manager; Charlene Harn, Section Manager, Cup Drinks; Valerie Uy, Head of Marketing Communications Division; Darren Espanto, 7-Eleven City Cafe Brand Ambassador
City Cafe is available in 4,000 stores nationwide, so patrons won’t need to go far for a coffee habit that hits the spot. Making it even more accessible is its affordable price. Good quality doesn’t need to be expensive with City Cafe because a cup of perfectly bold coffee starts at just ₱30 for a limited time—from March 26 to April 1, 2025.
As is, 7-Eleven City Cafe shines. Customers will be delighted to know that each small, medium, or large cup of City Cafe is made with 100% Arabica beans, satisfying even the pickiest coffee enthusiasts. The more adventurous coffee lovers will enjoy mixing and matching City Cafe’s four flavors: Brewed Coffee, French Vanilla, Mochaccino, and Hershey’s Dark Chocolate with Flavored Syrups Caramel and Hazelnut for only P10. Because CC loves making the 7-Eleven City Cafe experience more exciting for all his besties like Darren, each cup can be personalized to create coffee that suits every preference. Iced, hot, sweet, or creamy—name it, CC and City Cafe have it.
City Cafe’s bold and energizing coffee is available in 4,000 7-Eleven Stores. Try four tasty flavors and syrups starting at P30 for a limited time—from March 26 to April 1, 2025.
With 7-Eleven CC and City Cafe, daily coffee habits are more fun and exciting. Like Darren, make ordinary moments more special with a cup of energizing coffee. Grab a cup today and do the CC with the newest coffee besties, CC and City Cafe.
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ADVT.
This article is brought to you by 7-Eleven.