BINI members (from upper left) Aiah, Colet, Stacey, Maloi, Jhoanna; (from lower left) Mikha, Gwen, and Sheena. Image: Shaira Luna via Instagram/@bini_ph
There is no stopping BINI from reaching another milestone, as the P-pop powerhouse bagged the Best Asia Act plum at the MTV Europe Music Awards 2024.
BINI—composed of Jhoanna, Aiah, Colet, Maloi, Gwen, Stacey, Mikha, and Sheena—edged out fellow nominees ILLIT, Sakurazaka46, Mahalini, and Masdo to win the award, as announced by MTV EMA’s X (formerly Twitter) page on Monday, November 11.
“It’s official! @BINI_ph has taken the #MTVEMAs Best Asia Act award for 2024! Show your love in the comments and let’s keep the celebration going,” the post read.
🚨 It’s official! @BINI_ph has taken the #MTVEMAs Best Asia Act award for 2024! 🌟🎊
Show your love in the comments and let’s keep the celebration going! 💜🔥#MTVEMAs #BestAsiaAct #MTVEMAs2024 #Winner #BINI pic.twitter.com/pSJ0PXIhYW
— MTV Asia (@mtvasia) November 10, 2024
While the group’s leader Jhoanna thanked the awards-giving body for the recognition, Mikha hoped that it would pave the way for Filipino music to be recognized internationally.
“We hope that you can keep sharing our music with you and that it tells more about Filipino music,” Mikha said.
The social media platforms of BINI also expressed their gratitude for the award.
“BINI wins Best Asia Act at this year’s MTV EMA! This honor means the world to us, seeing Filipino music shine on the global stage. Maraming salamat po (Thank you very much),” the post read.
#BINI : BINI wins Best Asia Act at this year’s MTV EMA!✨
This honor means the world to us, seeing Filipino music shine on the global stage.
Maraming salamat po!@mtvasia @mtvema @MTV #BINI_Novemverse pic.twitter.com/ZHQ8geUssy
— BINI_PH (@BINI_ph) November 10, 2024
In a separate post, the girl group also thanked their supporters for “believing” in them.
“To our incredible supporters, thank you for voting and believing in us. You inspire us to keep uplifting Filipino talent,” the post said.
#BINI : To our incredible supporters, thank you for voting and believing in us.
You inspire us to keep uplifting Filipino talent.❤️ https://t.co/mvX4JlPuH2
— BINI_PH (@BINI_ph) November 10, 2024
BINI is the first Filipino artist and group to win the Best Asia Act award at the MTV EMAs. Local artists who were nominated for the award include Sarah Geronimo (2014), Maymay Entrata (2022), and Moira Dela Torre (2023).
To note, this category is different from the MTV EMAs Best Southeast Asian Act, which Sarah Geronimo and James Reid won in 2014 and 2017, respectively.
Other Filipino artists who earned a Best Southeast Asian Act nod were Sarah Geronimo (2013, 2014, and 2016), James Reid (2015 and 2017), Nadine Lustre (2015), IV of Spades (2018), Moira Dela Torre (2019), Ben&Ben (2020), and SB19 (2021).
After their song “Pantropiko” blew up on social media and streaming platforms, 2024 is the year where BINI rose to superstar status, where they bagged several brand deals, held sold-out concerts, and made appearances at various events.
BINI is set to hold their “Grand BINIverse” concert from November 16 to 18 at the Araneta Coliseum. Special guests include Maymay Entrata, Vice Ganda (Nov. 17 and 18), Gary Valenciano, and Regine Velasquez (Nov. 16 and 17).
Also guesting in the concert are “Drag Race Philippines” alums Precious Paula Nicole, Maxie Andreison, Popstar Bench, Viñas Deluxe, M1ss Jade So, Angel Galang, and Hana Beshie, as well as the dance group TPM.
BINI debuted in June 2021 with the single “Born To Win.” Aside from “Pantropiko,” they’re also known for their hit songs “Salamin, Salamin,” “Lagi,” “Karera,” and “I Feel Good,” among many others.
The octet is one of the leading acts of the P-pop industry, with the members expressing on several occasions that their success is meant to show the beauty of Filipino music.